Pure content on it's own is *incompressible*. The vision of the client, the work they put in, is in many ways sacred. A website is a vehicle for conveying that content. A website the does the minimum needed to effectively convey the content is *perfect*. This means that the site itself does not drag down the content. There is nothing more the website could do. This can mean in a technical sense, but also design wise, or functionality wise. The more complex a website, the harder it is to determine if it's perfect. It's never impossible, it just becomes so time consuming it's not worth it. ## Technicals * Small network transfer size * Optimized images (WEBP / AFIF / SVG) * Uncomplicated styles. #grow # References