MixPanel is a analytics dashboard for a [[Customer Data Platform]]. Data flows in through endpoints into MixPanel, either directly, or through the CDP. MixPanel has the notion of "Events" and "Users". Events are user-defined, but the built in page-view event is very useful and outputs a lot of browser demographic data. Events are tied to Users. Users have properties attached to them and a timeline of their events. Users are identified generally via e-mail but also through unique device ids. ## Anonymizing * Disabling identify calls and IP tracking only allows anonymous devices to be tracked. No personal information is sent. * Disable cookies and use local storage instead. No cookie consent banner needed. # References