Data Engineering is the profession and industry of tracking user data and behaviors, and pipelining it around to other tools. It also handles the storage of this data. ## Data Flow Initially, data will start on the user's client. Examples of clients: * POS System * Web Browsers * Third Party This data is aggregated through a CDP. ## Tools ### CDPs A CDP is a "Customer Data Platform". They handle the input, output, storage, and transformation of analytics data in a secure way. ### Lead Capture * [[Landing Pages]] --- # References https://www.rudderstack.com/blog/why-engineering-and-it-need-to-own-the-cdp/