A backlink is a hyperlink from one website to a page on another website, often used to improve [[SEO]] and drive traffic to a web page. >[!example] "Best in California" puts you in the #1 spot on their website. This site is popular, so it creates a strong *backlink* to your site. Backlinks are different from internal links in that a external site must link into your site. [[PageRank]] was the original system that backlinks were ranked on at Google. #grow ## Good Backlinks vs Bad Backlinks Good: * Organic Bad: * Inorganic * Purchased En-masse * Private Backlink Networks Bad backlinks can be used maliciously via a "Negative SEO attack" # References